I attended the Open Room session organised by Ogilvy Digital Influence last week, entitled Journalism’s from Mars, Social Media’s from Venus. At first, I didn’t know what to expect, but as the debate became heated with both sides (bloggers/journalists) becoming very defensive, it became clear that the whole Mars/Venus thing was a pretty apt description indeed.
It was an interesting discussion, although I felt that the REAL CONVERSATION was actually in the live tweets from the various people in the room, a pity it could not be integrated into the discussion real-time.
Nonetheless, I have to highlight Daryl’s post on his thoughts post-Open Room (yes, I said post twice). It was mentioned during the talk that mainstream media won’t be going away soon, as many people still enjoy their morning paper with their breakfast/need a good read in the toilet (etc,etc) but what Daryl says about people our generation forming new habits at an amazing speed holds so true (think Facebook/Twitter/DSLR cameras/Mac books etc)
I know many friends who don’t read the paper anymore. Me, I tend to focus on the lifestyle pages, the “real news” pages don’t cut it for me anymore as I can get more timely news on the Internet. Or, as DK put’s it, “So why should I be paying for yesterday’s news when I can get today’s news free?”
Sure, with the internet, newspapers are hard-pressed to deliver breaking-news stories, but of course it’s not impossible. It’s called good journalism – seeking out news exclusives that we readers don’t have time to seek out ourselves. So, in a sense, social media is actually making journalists be better at what they do, which is a good thing, isn’t it?
Straits Times journalists are now on Twitter, that’s a good thing. Bloggers are now increasingly mentioned in the papers or even contributing to traditional media, that’s a good thing too.
I do agree that the two can co-exist, although I also believe both sides view the other with a little animosity sometimes, but hey, that’s natural i guess when you’re competing for the same eyeballs. But I still believe that MSM won’t die out anytime soon, so I guess journalists can heave a small sigh of relief.
As for the defensiveness, especially from the journalism side, I can totally understand. Being told that people prefer reading free news online than pay for a newspaper, that’s pretty hard to swallow when you’re livelihood depends on selling that paper. But I think that the smart journalist should adapt and work with the change, not cling on the old ways with a death-like grip.
As for me, I’ve always had to have my morning newspaper with my breakfast, but lately it’s morphed into having my morning newspaper AND my laptop open in f
I do believe that there is still a market for both, in Singapore at least. But that might change once my generation (gen Y) grows up and have children/grandchildren, etc..Flying cars and moving sidewalks, anyone?
Pardon the rather incoherent post, just thought I’d dash off some points lest I forget about the very interesting discussion hosted by Ogilvy Digital Influence. Looking forward to next session.




Hmm. Is it true?