I was reading the Sunday Times today and came upon an article about how Starbucks’ case against the similarity of its logo with that of Taiwanese coffee chain Ecoffee was recently rejected because of the latter’s so-called distinctive features.
This is what I found on the Tai E International Patent Law & Office website:
Two logos respectively [...]
Archive for February 17th, 2008
The problem of having/being a copycat
Posted in marketing, tagged brand, brand experience, branding, coffee, copycat, differentiation, Ecoffee, fake products, marketing, Starbucks, status, status symbol, Sunday Times, trademark infringement on February 17, 2008 | 9 Comments »
there appears to be something on your cat
Posted in cats, humour, tagged cats, dogs, funny cat names, stuff on my cat, stuff on my mutt on February 17, 2008 | 2 Comments »
Today I found the site Stuff On My Cat. Like the name suggests, readers submit photos of their cats with stuff on them, but there are also categories for My Cat On Stuff, Gadgets On My Cat, Cat on Cat, etc.
According to Erfen (my boyfriend, who henceworth shall be referred to as E [...]
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