Doing away with corpspeak/ cut out the BS (updated)

Found this site from Lee Hopkins’ blog, Better Communication Results
which features the extremely refreshing and brilliant way one company seeks to engage their customers via telling the whole truth and nothing but.

Here’s an excerpt from their website:

Cool job titles make us sound smarter and more clever.

Welcome to the world’s most dynamic eBusiness marketing, design and consulting agency. We provide distinct clients with groundbreaking business strategies and cutting-edge designs to aggressively and creatively compete in a changing economy.

Our consulting ideas will entice and excite you. Our professional design solutions will give you the confidence to succeed. And our web site will make you think we know what we’re doing.

And now our cutting edge consulting and design solutions include New Web 2.0 Technology™. That means we’re not only better than everyone else, but smarter too.

Our name will confuse you, but, you have to admit, the logo design is pretty cool. That’s because it was designed with New Web 2.0 Technology™ and the New Web 2.0 Shiny Table-Top Thing™. And we’re good at turning regular words into “eWords,” such as “eBusiness” or “eSexual harassment.”

Our office is really modern and we’ve got nice computers and stuff. If you ever saw it, you’d say “Wow, cool office. These guys are legit.”

And this:

We have really smart people who are always thinking up totally cool shit. We have a meeting room with a big, round, expensive table. When you hire us for marketing and consulting projects, we spend lots of time sitting around the table having meetings.

Our female staff members are all hot, so, even if there’s nothing to meet about, we’ll sit and flirt with them, and charge you for the time. When one of our new-age marketing gurus or design experts or consultants has an idea, the rest of us look at him or her with serious expressions and write stuff down on paper.

We also have one of those dry-erase boards on the wall, and we take turns making flow-charts and brain-storming and talking about “injecting creativity into market positioning,” and cool stuff like that.

How’s that for honesty! I love the wit! This puts them in a class of their own against companies still doing things the old way (ie. treating customers like chumps by talking at them, as opposed to talking to them).

Edit: After thinking more about the topic, I think that huhcorp gets it right because more than just trying to talk to their customers, they’re nudging their customers in the ribs, sharing a joke based on mutual understanding. Having a sense of humour makes them more human too.

Another company that does not take itself so seriously is Puma (found on Seth Godin’s blog. Thanks Seth!) Also note the sneaky aside on research findings. Love it!